If you use the internet for marketing, chances are engaging visitors is your number one priority.
To do this, you need marketing content which stimulates – not pages of endless paragraphs!
So how can animation help you engage with customers?
One. It’s unique.
Website video animation production is growing in popularity. In fact, it’s grown by 55% recently. Thanks to simple technology, pretty much anyone can now record and upload a traditional video to their website – easily. But as traditional video becomes more common, it also becomes less unique.
Animated video is different.
Unlike traditional video, an animated video can’t be created by anyone. You need a professional animator. As a result, you end up with a something quite special. A fun, vibrant video that delivers your message in a way that stands out from the crowd.
Animation is powerful.
Unlike conventional video, animation gives you the power to express the most complex… or wildest of ideas! Your animated video can feature objects, diagrams, symbols, animals, people – there’s no limit to the imagination!
Three. People stay on your website for longer.
A recent survey showed that visitors stay on a website 2 minutes longer when engaged with video. Of course, a visitor is more likely to make an enquiry or purchase when they stay on your site for longer. An animated video will help you achieve this!
So, if you’re looking for a unique, creative and effective way to communicate your message – choose animation.
Sparksight can bring your ideas to life – with bespoke music, professional voiceover and of course… inspirational animation!
Why Explainer Videos Aren’t Just for Physical Products
Remember how shopping used to be?
Where you didn’t need to rely on the accuracy of low res photo and could actually see a product up close and in person? Ahhh those were the days!
For the speed, ease and convenience online shopping offers – there are still a few drawbacks.
For online retailers, product explainer videos can help bridge this gap.
In case you’re unfamiliar with product explainer videos – they demonstrate the “real life” functionality and features of a product that can’t be easily conveyed in a static picture or list.
They can be extremely powerful in influencing the buying decisions of customers. In fact, visitors who view product videos are 85% more likely to buy a product than visitors who do not.
For companies selling physical products, the benefits of explainer videos are clear.
But what if you offer a “non-physical” product or service? Is it possible to harness the power of an explainer video even if you have no physical object to showcase?
It is with animation.
Regardless of whether you want to promote your accountancy services or show off your new e-book, animation can create a visual representation of your proposition using graphics, illustrations, characters, etc. In fact, even if you’re selling a physical product – you can still use an animated explainer video to effectively communicate you key selling points.
So, what are the benefits of an animated explainer video:
Bring your service to life.
- As a non-physical object, it’s harder for a visitor to immediately identify and connect with a service on an emotional level. Animation and sound can help bring your sales proposition “to life” – thus improving the likelihood of visitor engagement.
Easy to explain.
- A picture says a thousand words. If you’re planning a journey for example, you’re more likely to follow a map than you would a set of written directions. Just like a map, animation can deliver complex messages in a concise, engaging and user friendly way.
Stand out from the crowd.
- Animation is not only a fun way to present your business; it’s a unique way to present your business. As a result, it’ll help you stand out from the competition and increase visitor engagement.
Explainer videos aren’t just limited to physical products. Using the power of animation, you can create a fun and effective visual representation of your non-physical product or service.